We’re taking an active part in making great products that enrich our customers lives – and that become future business areas of the Melitta Group.

The Melitta Group traces its origins back to the invention of the filter bag in 1908 by Melitta Bentz, the company’s namesake. It is this innovation that has made the inventive spirit part of our company’s DNA. To keep this spirit alive more than 100 years later, the Melitta Group operates a Corporate Innovation department in Minden, Germany. It drives innovation across the Group's divisions and founded an innovation hub in Berlin in 2018. Our mission is to open up new markets with radically conceived innovations.

We actively screen new trends, technologies, and new approaches. We work in iterative steps using 'lean start-up' principles. And we never stop thinking outside the box. This gives us the freedom to think innovations ten times bigger than a conventional organization can.

That’s the guiding principle behind our name: 10X INNOVATION.

And that is who we are: IOX INNOVATION.


We love what we do, and we strive to make successful products.

Being driven by our passions and finding solutions means that we never stop thinking and exploring. We go through the world with our eyes open to see what is happening – and to imagine the kind of world we want to live in.


We stay hungry and keep challenging.

Staying curious is one of the most important requirements to stay creative and innovative. We are curious about finding new solutions to opportunities and challenges. It’s how we play our part in creating a better future.


We work together – respectfully and openly.

We all believe that making radical successful innovations requires a team effort. Hearing multiple perspectives and considering different expert opinions is our way of creating something outstanding together. We love learning from each other´s deep expertise, and we appreciate inspiring each other by working in small, multidisciplinary teams. We actively work together in creating a team spirit. And we cultivate a culture of caring that makes our collective effort worthwhile.


We can count on each other.

We all come from different backgrounds and love a good debate. But once we commit, we really mean it. That's why we all have each other's backs, and why we work together as a united force throughout the development process.


Our world matters.

Envisioning a better future is not possible without addressing the world we live in. That’s why we look at the world’s challenges as inspiration and motivation for our innovation projects.

Take a look behind-the-scenes: